Products often achieve their competitive advantage with special details, designs and accents. Particularly the decoration with precious metals can turn trivial products into golden highlights. In this way a standard product could become a premium, or even a luxury product.
Until now, the industrial precious metals decoration of glass and ceramic could be done only with direct screen printing, by direct thermoplastic printing, or with decals. Now, the liquid precious metal preparation can be applied to smooth surfaces, such as tiles or perfume bottles, in a digital printing process as well.