Several years ago, Heraeus launched a new strategy to transform from a traditional supplier of electronic packaging materials into a solution provider. The opening of the Innovation Center is a key step in implementing that strategy.
The Center offers engineering services to our customers, which allows us to keep in very close contact with customers and to give them our advices at a very early stage of new product development so that we can understand their latest needs, what new products they are going to develop and the market response. This helps us identify the focuses of our future research to provide our customers with turn-key solutions.
What's more, it facilitates the implementation of our “China for China” strategy by building up the core competencies of Heraeus to support existing businesses. With improved competencies, we will continue to explore more advanced areas of application. For example, we will introduce world-leading technologies to lay a solid foundation for local production.
As an industry-leading facility, the center has cutting-edge equipment and experienced scientists, and offers more comprehensive materials and technical support for power electronics and semiconductor customers.