The demand for gold from private investors has significantly increased since the corona crisis - at the same time, investors and private investors have a growing need for transparency across the value chain. Argor-Heraeus has been working for years to increase the traceability of gold. With a start-up cooperation, the company is now taking the next step within the traceability chain to further ensure transparency from the mine to the end consumer.
Alitheon is a U.S. company that specializes in authenticating physical products using artificial intelligence (AI). The company's so-called FeaturePrint technology is an optical software that creates a digital fingerprint for gold bars. The technology thus enables products to be authenticatable, identifiable, and traceable.