Heraeus: expecting more success at CIIE 2023 next year

Shanghai, November 11, 2022 – With the theme of “Materials Technology: Driving Low-carbon and Green Growth”, Heraeus, a leading technology group based in Germany, showcased various key materials and technologies for environmental protection at the 5th China International Import Expo (CIIE 2022) closed yesterday. The highlights include precious metal recycling, high-efficiency metallization pastes, power electronic systems for electric vehicles and PET bottle recycling. In particular, Chameleon, an automated, optical fiber based temperature measurement system for the steel industry, made its debut in Asia and caught the attention of many steel companies. The great importance that Heraeus attaches to the CIIE underlines Heraeus’ strong commitment to the Chinese market, its “in China, for China” strategy and its support for China’s efforts in the development of “green economy”.

During the six-day exhibition from November 5 to 10, Heraeus was stopped by thousands of visitors at its booth, and had in-depth exchanges with officials of German Consulate in Shanghai, government representatives, customers, associations, research institutions and media, with a view to boosting the high-quality development of China’s PV, EV, steel, semiconductor and other industries.

On November 9, Heraeus and Futong Group, a global leading manufacturer of fiber optic cables, held a strategic agreement signing ceremony. Thanks to the booming information and communication industry in China, such as channeling more computing resources from China’s eastern regions to less developed yet resources-rich western regions, as well as 5G networks, there will be a growing demand for fiber optic network infrastructure. To this end, the two companies signed a $60+ million long-term strategic agreement with a commitment to supporting the country’s vision of developing into a data powerhouse and bolstering China’s telecommunications industry.

To give full play the influence of the CIIE, Heraeus organized four sessions of forums live online to reach a wider audience, where Heraeus offered insights into “carbon neutrality”, as well as the status quo, challenges and opportunities in the fields of energy, automotive, steel and circular economy, and proposed enlightening suggestions for related industries on how to develop in a greener and lower-carbon footprint.

“It is very rewarding for Heraeus,” says Dr. Ai Zhouping, President of Heraeus Greater China Regional Headquarters. “At the CIIE 2022, we have showcased a wide range of new technologies and products from our business units, and gained lots of opportunities to develop new markets. We have reinforced strategic partnerships with key accounts and governments in the regions where we operate. And we have raised our brand awareness across media. At the same time, the Group’s Board of Managing Directors and the heads of Global Business Units have paid more attention to the Chinese market and will invest in more projects, especially in encouraging indigenous innovation in China.”

As a close partner of the CIIE, Heraeus has participated in the event for five consecutive years and has secured a booth at the 6th CIIE by signing a contract in advance in August this year. In honor of Heraeus’ long-term involvement and outstanding contribution to the CIIE, the organizer presented Heraeus with the “Win-Win Cooperation Award for the 5th Anniversary of CIIE”. It is learned that only 200-odd of thousands of exhibitors in all the previous editions received such an award.

“As we look back on our achievements at the CIIE over the years, I believe that the expo is an important platform for foreign companies to penetrate into the Chinese market, an exceptional opportunity to showcase our high technologies and products and break new grounds, a window to see how China delivers an enabling environment for doing business, and a barometer for China’s opening-up policy. It is also a one-of-its-kind event for networking. We welcome government representatives, customers and partners from all walks of life to visit our booth again next year. See you there!” Dr. Ai Zhouping delivers this message as an invitation.