Why bother with typing when you could just ask? Voice-based search queries are becoming more and more popular. More than 50 percent of searches will likely be voiced-based by 2020. No surprise that there’s talk of a new revolution.
So, what are the reasons? Virtual assistants such as Alexa are gaining more acceptance as voice control and speech processing continue to improve. Microsoft’s voice recognition software now has an error rate of 5.1 percent, equaling those of its human counterparts. And another thing: As self-learning systems, these virtual assistants get better the more they are used.
Don’t worry about screens becoming obsolete, however. Voice searches are mostly used for short queries, rather than extensive online research. Often they focus on local topics, such as what are the good Italian restaurants in the area.
The cultural adaptation to natural language processing has been impressive: Forty-one percent of smart speaker users liken their experience to talking with a friend or another person.
All the more reason for companies to adapt to the voice search revolution straightaway if they want to remain visible, sorry, audible, on the internet.