2.1 Cookies & range measurement
Detailed information about the cookies on the Heraeus website and for the Heraeus HPM eCommerce platform can be found on our cookie reference page.
If you do not wish cookies to be stored on your computer, you will be asked to deactivate the corresponding option in the system settings of your browser. Stored cookies can be deleted in the system settings of your browser. The exclusion of cookies can lead to functional restrictions of this online offer.
2.2 Google Analytics
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on behalf of Heraeus to evaluate your use of our website, to compile reports on website activity, and to provide other services to Heraeus that are related to the use of the Website and the Internet. The data retrieved in this context may be used to create pseudonymized User profiles.
Heraeus only use Google Analytics with activated IP anonymization. This means that your IP address will be truncated by Google within the member states of the European Union or in other states party to the Agreement of the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server located in the US and truncated there.
The IP address transferred from your browser will not be linked with other Google data. You may prevent the storage of cookies by selecting the appropriate system settings on your browser. You may also prevent the recording and processing by Google of data generated by cookies and data related to your use of the website by downloading and installing the browser plug-in available at: http://tools.google.com/dlpage/gaoptout?hl=en.
For further information on the use of data by Google, settings and opt-out options, please go to the following Google websites: https://www.google.com/intl/en/policies/privacy/partners ("How Google uses information from sites or apps that use our services”), http://www.google.com/policies/technologies/ads (" Advertising"), http://www.google.com/settings/ads ("Control the information Google uses to show you ads").
2.3 Target group formation with Google Analytics
We use Google Analytics to show the advertisements displayed within Google advertising services and its affiliates only to those users who have also shown an interest in our website or who have certain characteristics (e.g. interests in specific themes or products that are determined from the websites visited), which we submit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our advertisements match the potential interests of the user.
For more information on the use of data by Google, configuration and objection options, please refer to the following Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Data usage by Google when you use websites or apps provided by our affiliates”), http://www.google.com/policies/technologies/ads (“Data usage for advertising purposes”),http://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”).
2.4 Advertising / Google Doubleclick
Heraeus use the online marketing practice Google “DoubleClick” to place advertisements in the Google Advertising Network (e.g. in search results, in videos, on websites, etc.). DoubleClick is characterized by displaying real-time advertisements based on the supposed interests of the user. This allows us to display advertisements for and within our website in a more targeted way, so that we only present advertisements to users which potentially suit their interests. If a user, for example, is shown advertisements for products that they have been looking at on other websites, this is called "remarketing". For these purposes, upon accessing our websites and other websites on which the Google Advertising Network is active, Google will immediately run a code and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") will be incorporated into the website. With their help, an individual cookie, i.e. a small file, will be saved on the user’s device (comparable technologies may also be used instead of cookies). This file keeps a record of which websites the user has visited, what content the user is interested in and what offers the user has clicked on, as well as technical information about the browser and operating system, websites that have referred the user, access duration, and other information regarding the use of our website.
The user's IP address is also recorded. It is shortened within Member States of the European Union or in other States which are party to the Agreement on the European Economic Area. It is only transmitted in full to a Google server in the USA and shortened there in exceptional cases. The above information may also be linked with such information from other sources by Google. If the user subsequently visits other websites, they may be shown advertisements tailored to their presumed interests on the basis of their user profile.
The user's data is processed pseudonymously within the Google Advertising Network. This means that Google does not save and process, for example, the user's name or email address, but processes the relevant data obtained by cookies within the pseudonymous user profile. This means that, from the perspective of Google, the advertisements are not managed and displayed for a person who has been specifically identified, but for the person to whom the cookie belongs, regardless of who they may be. This does not apply if a user has explicitly allowed Google to process the data without pseudonymization. The information that Google Marketing Services has gathered about the user is transmitted to Google and saved in Google servers in the USA.
2.5 Links to other websites
The Heraeus HPM eCommerce Platform may contain links to the websites of third parties. If you follow such a link and arrive at one of these websites, please note that their own privacy policies apply and you should review them. Heraeus is not responsible for the content or practices of such websites.