Privacy Policy

General information

Heraeus takes data privacy very seriously. Accordingly, we will process and use your personal data exclusively in compliance with the statutory regulations and observing appropriate technical and organizational data protection measures.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will usually be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is activated on this website, Google will – within the member states of the European Union and other member states of the Treaty on the European Economic Area – shorten your IP address prior to transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there.

Google will use this information on behalf of the website operator for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services to the website operator relating to website and internet use. Your browser's IP address identified in the context of Google Analytics will not be linked with other data held by Google.

You consent to the acquisition of the data generated by the cookie and relating to your use of the website (including your shortened IP address) by Google and to the processing of your data by Google if you do not prevent the storage of cookies by making appropriate settings in your browser software.

Right of objection

If you do not wish to have your personal data (including your shortened IP address) acquired, used and processed, please see below how you can prevent the acquisition, use and processing of your personal data.

Irrespective of the admissibility of transmission or any relevant objection, Heraeus uses a Java script on its websites which always anonymizes the IP address (cuts off the last 8 digits of the IP address) before sending it to Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. To provide visitors more choice on how their data is collected by Google Analytics, Google developed the Opt-out Browser Add-on: . By installing this Add-on, no information is being sent to Google Analytics.

Voluntary information

If you enter your personal data (such as e-mail address, name, address, telephone number, information about your profession, etc.) in the places provided for the purpose, you do this voluntarily. By entering this data, you consent to the use of the data for the business interests of Heraeus. Your consent also includes transmission to other Heraeus companies if such transmission serves the own business interests of Heraeus. However, Heraeus will always treat your personal data as confidential and neither transmit it to third parties outside the Heraeus group, nor sell it or market it otherwise.


The following section provides information about the contents of our newsletter, the subscription and mailing process, the statistical collection of data as well as your rights to withdraw your consent to receive our newsletter. If you subscribe to our newsletter, you expressly agree to receiving the newsletter and to the processing operations described herein.

Newsletter content: We send newsletters, emails and other electronic notifications containing advertising information (hereinafter referred to as "Newsletter") only with the recipients' consent or on a legal basis. If the contents of a Newsletter are specifically described within the scope of the Newsletter subscription process, this shall be relevant for the users' consent.

Double opt-in and record-keeping: Subscribing to our Newsletter is subject to a so-called double opt-in process. This means that you receive an email after you have subscribed to our Newsletter in which you are requested to confirm your subscription. This confirmation is required to ensure that all recipients subscribe only with their own email address. The subscriptions to the Newsletter are recorded in order to be able to furnish proof about the subscription process for compliance with the legal requirements. The time and date of the subscription and of the confirmation are stored, as well as the IP address. Changes to your data stored by the Email Marketing Service Provider are also recorded.

Email marketing service provider: The Newsletters are mailed by Inxmail GmbH, Wentzingerstr. 17, 79106 Freiburg, Germany (hereinafter referred to as "Email Marketing Service Provider"). The Privacy Policy of our Email Marketing Service Provider can be found here:

According to information provided by the Email Marketing Service Provider, the Email Marketing Service Provider may also use this data in pseudonymized form, i.e. without the data being attributed to a specific user, to optimize or improve its own services, e.g. to technically optimize the mailing and the presentation of the Newsletter or for statistical purposes to analyze in which countries the recipients are located. However, the Email Marketing Service Provider will not use the data of our Newsletter recipients to contact them directly and will not disclose the Newsletter recipients' data to third parties.

Statistical collection of data and analyses - The Newsletters contain a so-called "web beacon", a single-pixel file which is retrieved from the server of the Email Marketing Service Provider when the Newsletter is opened. When the Newsletter is opened, technical information such as information on your browser and system as well as your IP address and the date and time when the Newsletter is opened are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading habits which are analyzed by considering the place where (which can be determined by using the IP address), or the date and time when the Newsletter is opened. Within the scope of the statistical collection of data, it is also assessed whether the Newsletters are opened, when they are opened and which links are being clicked on. Due to technical reasons, this information can be attributed to individual Newsletter recipients. However, neither we nor our Email Marketing Service Provider are interested in observing individual users. The analysis of the statistical data helps us to recognize the reading habits of our users and to adjust our contents accordingly or to send our users individualized contents matching their interests.

The use of the Email Marketing Service Provider, statistical collection of data and analyses and record-keeping of the subscription process are necessary for the purposes of our legitimate interests in accordance with Art. 6 para. 1 f) GDPR. We are interested in using a user-friendly and secure Newsletter system which serves our business purposes and which fulfills the expectations of our users.

Unsubscription/Withdrawal of consent - You may unsubscribe from our Newsletter at any time, i.e. withdraw your consent to receive our Newsletter. An "Unsubscribe" link can be found at the end of each Newsletter. If a user has unsubscribed from the Newsletter, the personal data of the user processed for email marketing are deleted.

Special information for United Kingdom

Further information can be found under (Google Analytics Terms of Service & Privacy).

Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

to top