Why AgCoat® Prime, Why Now?

IDC predicts the semiconductor market to reach US$476 billion in 2021, a 7.7% YoY increase. As such, manufacturers will be looking for ways to take advantage of the incoming spike in demand. To secure market share, manufacturers will aim to offer a product that outperforms the competition while cutting costs where possible.

While gold’s unique properties have made it an essential material for bonding wires’ performance, its price has limited economy of scales. Consumer electronics or automotive applications – successful innovation in these sectors rests on the shoulders of memory manufacturing, which in turn needs fine-tuned semiconductors to function.

The research industry was constantly looking for suitable alternatives. Heraeus Electronics has finally identified a solution that maintains demanded levels of performance, relieves the environmental burden when reducing the dependency on precious metal markets and, as such, its cost base.

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